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At 1st we select the objective of the ads campaign from the campaign level. E.g If we see the ads budget is steep and the brand is new then we select Pay per Thousand Impression. If a client has enough budget and want the highest rate of investment on ads campaign then we select Pay Per Conversion.
Successful Google Ads campaign largely depends on the relevance of Ads copy. We take care of Heading, Description, Graphics for the display campaign, Extension.
We keep monitoring each Ad campaign dedicatedly so that bids are utilized in optimum way as a result we can produce high rate of return of ad campaign investment.