The attractive cover is the most important factor for an ebook gets noticed by the audience. We design each ebook cover after going through the subject matter and target audience of an ebook.

We always use searchable heading either by using Text or by using Alt tag in the background of a heading image. This approach enhances the searchability of an ebook in the SERP of major search engines like Google, bing and Yahoo.

We use the font style according to the subject matter of an ebook and easiness to read. Though some of our clients insist us to keep the font style same as printed book though it is not the correct approach in most of the cases. Ebook platforms like Amazon Kindle and Google playbook are used by the devices with different screen size and there are facilities to change the font size. That is why we emphasize on font selection in the time of ebook designing.

We use the references as outbound links with respective anchor texts rather than showing the references at the footer or at the end of a book in the traditional way. This approach has the advantage from the SEO point of view and the ebooks look modern.